Holograms
Harrods Fine Watches 2023
As the recommended & preferred supplier to Harrods, Wheelhouse was brought in to deliver the holographic elements to the 2023 Harrods’ Fine Watches Activation. A five-week window activation displaying the highest calibre of timepieces in an optimal and iconic display setting.
As part of our remit, Wheelhouse conducted feasibility studies on the varying holographic displays in the market. After researching extensively, we settled on the latest product from HyperVSN, the Smart-V L. Measuring 75cm in diameter, the Smart-V L is the largest single unit available…Exclusively from Wheelhouse!
Working alongside Practical Minds, Wheelhouse designed & implemented the appropriate setting for optimal display.
The Wheelhouse role then expanded to liaising with the 9 brands on their bespoke content. Working from an initial client template, Wheelhouse liaised very closely with the content & marketing teams for each brand, recommending appropriate file types, adapting existing 3D content and in some costs creating bespoke content from scratch.
The results were visually emphatic! Each display unique and in keeping with the overall aesthetic of the windows. Complimenting the overall design.
Wheelhouse is delighted to be involved with a team that continually enhances Visual Merchandising. Harrods always aims to create captivating and interactive visual displays to showcase their high-end products, attracting and engaging customers on a deeper level, and we’re continually blown away by their ability to differentiate the Retail Experience: In this case by leveraging the innovative use of holographic technology, Harrods maintains that differentiation from anyone else in offering a unique and memorable shopping experience.